OTT Apps: Combat short attention spans, and keep users engaged

The problem: people have a short attention span

Showing the right content when it matters

Netflix.com — example of content placement

Continue watching for returning users

Highlight content that matches the users preference

Word of mouth content

Why content positioning and placement matters

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Developer from the Netherlands. Working as a JavaScript Developer at 24i. www.linkedin.com/in/matthijs-langendijk/

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Matthijs Langendijk

Matthijs Langendijk

Developer from the Netherlands. Working as a JavaScript Developer at 24i. www.linkedin.com/in/matthijs-langendijk/

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