The 24i Video Experience Platform makes its debut

Recently, 24i has launched their all-new Video Experience Platform. In the latest episode of the ‘In Conversation With…’ video series, Pim Verbij, VP Product at 24i, explains the ins and outs of the new platform. This is an accompanying blog for this latest episode. You can view the video here.

A short introduction: What is the Video Experience Platform?

The Video Experience Platform in short, is the latest revolution in the 10+ years development experience that 24i carries. Over the past years, 24i has developed and released applications on many devices, including but not limited to: web, mobile, SmartTV and consoles. The Video Experience platform is the logical successor to all that experience amassed in those many years.

Being able to deliver apps at a quick pace (fast time to market/revenue), while still being highly configurable and scalable, lies at the heart of what the Video Experience Platform tries to offer. It is a combination of technology, a way of thinking and a way of working, all in order to accelerate how we develop and publish applications to market. But what exactly does that mean? Let’s break it down.

The Three Musketeers

When you read the subtitle above, you might begin to wonder what I mean with this. Why the Three Musketeers? That’s exactly what the Video Experience Platform is: a combination of three products, that combined, make the ultimate video experience.

Going top to bottom, you obviously need a website and apps, that will be used by your users. That’s where the Smart Apps product comes in. Comprised of a single code base for all types of devices, and heavily relying on microservices and ready-to-use components; we leverage the Smart Apps product to quickly setup and create applications.

So now you have your app. But what does the app look like, how do you position and display your content in such a way that it attracts users and keeps them on your platform? That’s where the second musketeer comes into play: Backstage. Simply put: Backstage is a CMS that allows you to configure almost every aspect of your application. You can adjust the branding, determine the content shown, and even leverage partner-integrations in order to get the most out of your application.

Finally, you obviously need to make sure that there is actual video content making their way to your apps. That’s the third musketeer: Smart Video. Whether you need Video on Demand, Live Video, Catchup and many more; Smart Video is there to handle any type of content.

Which brings us to the D’Artagnan of this story: the actual video content. The series and movies that your customers have grown to love and adore. The goal of the Video Experience Platform is in that sense also very simple. We don’t want you to worry about setting up apps, branding, or delivery of that video content. That’s what we do for you. Allowing you to fully focus on making sure that your users are getting the content they deserve.

But why is it better than what we did before?

The Video Experience Platform is not done, and it never will be. Like technology in general, we are continually evolving and adapting to the changes in the market. This allows our customers to continuously leverage the latest and greatest features offered by the platform.

People usually say that change isn’t always easy. That is however a key thought behind this platform. We want to change, we want to evolve and adapt. And that’s where the key architecture behind the platform comes into play. Everything is setup to be interchangeable, through the use of microservices.

As an example, the platform comes with recommendations built-in. We take user data, make some calculations and recommended content comes rolling out. There are however companies specialised in only that: recommendations. Our microservices architecture allows us to quickly switch between various recommendation engines. The input will still be used data, and the output will still be recommended content. In between is however a different microservice, that calculates the recommendations in a different way, leveraging the partner implementation. By switching between these microservices, the entire platform still continues to work as expected, but you are now using a completely different recommendation engine. Simple as that.

End-user first, but with maximum configurability

24i has always been at the forefront of the field. Over the past decade we have created many applications, where the focus has always been on delivering the best app-experience for the end-users. That remains unchanged. The Video Experience Platform only aims to accelerate that behaviour.

The experience from the past decade has shown us what is exactly needed from things like the backend, that we know are working well in the front-end apps. By having complete control over the entire video chain (from content ingestion to front-end application), we are able to deliver a seamless experience across all platforms. Each aspect of the Video Experience Platform is developed in such a way, that end users get the best experience.

We do however still want to offer maximum configurability. Apps should look exactly how you want them to look, and should present content in such a way that we know is working for your end-users. That’s why the platform caters to both aspects of the field. We make sure that end-users get the content in the best way possible, meanwhile enabling you to configure the apps in every way you see fit.

In conclusion

Short time to market, offering the entire video chain in a single package, end-user focused and with maximum configurability options; the Video Experience Platform aims to make things easy for you. We don’t want you to have to worry about getting your apps live on time, or having to resubmit applications only to change a little image. That’s what the platform handles for you. And it’s all ready for use. Right now.

If the video, or this accompanying blog, has interested you in the platform and are you keen to learn more? You can visit our website for more information, and of course we are always happy to have a cup of coffee or tea, and discuss the possibilities available for you.

Thank you for reading!